The type and graphic element combine together to create an abstract dynamic 7 working as
a unifying mark for the magazine. The cover image is unified across the range of issues by
a colour overlay. This gives the magazine added vivacity, and forces it to stand out on the magazine stand.
Further™ creative
The Further identity was to bring the name to life, work in a digital environment, have longevity authority while capturing their straight-forward, straight talking attitude. Utilising languages
of bar graphs an F was constructed. A limited colour pallete is used to capture their straight talking style.
The UCL maths society wanted two marks one for the society and one for their largest event
of the year; the Financial markets conference. The mathematic symbol for set membership
was used in the creation of a modernist typeface not to dissimilar from Wim Crouwels neu alphabet. This typeface becomes the identifiable characteristic of the two marks.
Gondola annual report 2009
Gondola wanted a report that would operate both in print and digital format. The first decision was deciding that the typeface should adopt characteristics
of the brands that they own; including Pizza Express, Ask etc. Bembo was used due to its venetian background. The second was how the report would work across both digital and print formats.
Designed while at Further Creative
Faber & Faber
The brief asked for a system that could be carried across an entire range of cinema books. Looking back at Fabers history in publishing I decided to take inspiration from classic book cover design of Jan Tschichold by employing a strict typographic system. The system adopts symbols that are drawn from visual languages associated with the film.
Everything was Beautiful
The BA Fine art course wanted
a yearbook that would act as
a memento for the 28 students finishing the course. It would
also be used as a sales tool
both selling students work and attracting new students. The client wanted to communicate
the provocative nature of the course. We decided to use of
one of the students pieces as
it worked well with both the title and core message.
In collaboration with Joel Archer, Natalia Pasquino, Jonathan Lister and Gemma Kinnear.
Waiting for Godot
and other design projects
– Robert Lloyd
